When you first look at Ferrari’s upcoming electric car, the Luce, something feels… different.
It’s still unmistakably Ferrari.
But at the same time, it doesn’t feel like a traditional car at all.
That’s because behind this project is Jony Ive—the designer who helped shape the iPhone—and his studio LoveFrom. And together with Ferrari, they’re quietly redefining what a car interior should feel like in the modern world.
🧠 This Isn’t Just a Car Interior—It’s a Design Philosophy
Most modern cars are moving toward bigger screens, more touch controls, and more digital layers.
Ferrari decided to go in a completely different direction.
Instead of removing physical interaction, the Luce focuses on:
- Tactile buttons and switches
- Clean, minimal layouts
- Controls that feel intentional—not overwhelming
In fact, the design deliberately balances digital and physical interaction, rather than going full touchscreen like many EVs
It’s not about adding more tech—it’s about making tech feel better.
🎛️ A Dashboard That Feels Alive (But Not Distracting)
Take a closer look, and you’ll notice something rare in modern EVs:
👉 Physical controls are still front and center
- Precision-machined aluminum switches
- A hybrid analog-digital interface
- A unique “multigraph” display that works as a clock and control system
- A steering wheel inspired by classic Ferrari designs
Even the displays are designed differently—layered OLED screens create depth instead of flat UI panels
It’s high-tech, but it doesn’t scream for attention.
📱 You Can Feel the Apple Influence Everywhere
If you’ve ever used an iPhone or Mac, you’ll recognize the thinking here.
Jony Ive’s philosophy has always been:
Remove everything unnecessary until only the essential remains.
And that’s exactly what’s happening inside the Luce.
- Rounded display edges (like Apple devices)
- Glass + aluminum materials
- Minimal visual clutter
- Interfaces that appear only when needed
Even the materials—like strengthened glass and anodized aluminum—mirror what Apple uses in its products
This isn’t coincidence. It’s design DNA.
⚡ Ferrari Is Quietly Redefining the EV Experience
The Luce is more than Ferrari’s first electric car—it’s a statement.
Instead of copying Tesla-style minimalism (big screens, no buttons), Ferrari is doing something more refined:
👉 Blending heritage with future tech
- Classic steering wheel inspiration from the 1950s
- Modern electric platform with ~1000hp potential
- Four electric motors and advanced suspension
- A cockpit that feels handcrafted, not mass-produced
It’s a reminder that innovation doesn’t always mean abandoning the past.
🔮 Why This Matters More Than You Think
This isn’t just about Ferrari.
It’s about where all cars are heading.
Right now, the industry is at a crossroads:
- More automation
- More software
- More digital interfaces
But here’s the question:
👉 Should cars feel like tablets… or something more human?
Ferrari’s answer is clear:
Technology should enhance the experience—not replace it.
⚠️ The Risk of Going “Too Minimal”
Of course, this approach isn’t perfect.
- Will users prefer physical controls over touchscreens?
- Can minimal design still work at high speeds?
- Will new drivers understand hybrid interfaces easily?
There’s always a risk when you go against industry trends.
But that’s also where innovation happens.
✍️ Final Thoughts
The Ferrari Luce doesn’t just introduce an electric engine—it introduces a new way of thinking about cars.
It shows that:
- Simplicity can be powerful
- Design can shape experience
- And technology doesn’t have to feel cold or complicated
With Jony Ive involved, this car feels less like a machine…
…and more like something designed for humans first.